- Client
- DIRTALK — media & podcast
- Role
- Brand Identity, Art Direction
- Year
- 2025
- Scope
- Logo, Editorial, Social, Merch, OOH
A media project and podcast for the women shaping the industry, and the honest stories behind the success.
The idea
DIRTALK is a podcast and media platform built for conversations that matter. It's a space where founders, leaders, and makers speak candidly about the real costs of success.
The brand was built on a simple premise: authentic conversations happen when people feel free to speak openly. Away from scripts, performance, and polished narratives, real stories emerge. DIRTALK exists at the intersection of business, culture, and personal truth, designed to move beyond headlines and uncover deeper realities.
The identity reflects this directness. A tight, confident wordmark paired with a signature four-point star. Monospace captions. Stark photography. Electric blue holds the system, bold enough to command attention across feeds and formats, disciplined enough to stay editorial. Every element reinforces the brand's commitment to honesty and clarity.
More than a podcast, DIRTALK is a media platform designed to spark curiosity, encourage meaningful dialogue, and amplify voices that deserve to be heard. It's where stories are told honestly, perspectives are shared openly, and conversations uncover what matters most.
Mark & character
Primary mark
Reversed
The listener — brand character
Palette
Photography
Studio-lit, tailored, a little cinematic.
Editorial portraits of women in sharp black-and-white tailoring, real podcast mics in frame, cool daylight or a wash of brand blue. Graphics stay minimal: the star, the wordmark, nothing that competes with the face.
Fig. 02The mark, applied
The star does the talking.
Pulled from the logo, the four-point star works as a standalone mark, a bullet, a cursor, a spark of emphasis. It scales from a favicon to a billboard without losing its edge.
Blue and near-black hold the system together; a soft pink star appears only where a line deserves a highlight.
Editorial & social
A publishing system built for rhythm, from headline campaigns to long-form founder stories.
Key visualWomen who shape the future
Character postFounder stories
Out of home
Loud on the street. The wordmark repeats, the star cuts through.
Objects
The mark, off screen, and into everyday carry.
Made to be heard
From the feed to the phone in your hand.
Cover art, episode artwork and a player skin keep DIRTALK recognizable everywhere it plays. The system was designed to hold up at album-cover scale as easily as it does on a billboard.