Problem of Choice

“Problem of Choice” symbolizes the whole consuming culture that they created. They unite everyone from a President to your next neighbor.  I admire the concept of marketing and it’s power to affect us both physically and mentally. I used acrylics on canvas as my main medium, while working on this series to recreate a plastic-like texture and an attractive ‘photoshopped’ gloss. Because isn’t it what our everyday world looks like lately?..

Originally I was inspired by Andreas Gursky and his search for patterns in the “99 Cent” work, that I saw in person at Pinchuck Art Gallery in Kyiv. Obviously, Andy Warhol stayed in the back of my mind as well. He was that person who accented mass-produced culture and made people worship it.

However, my idea draws more parallels with a theory of absurd. I underline the thrive to create a perfect product and the lust of having the neverending options.

P.S. I also love sugar..

Check out how the ‘Raw Meat and Fish’ painting series were created here! 440 lb. of ice and dedicated models.

Follow me on Instagram for more new art pics!